The world of style and glossy-glam has always been reserved for those magazines with a passion for thick pages, an abundance of ads and little interest in saving the planet (or preserving paper). But with the rise of the environmental movement and support from stand-out stars like Alicia Silverstone, Leonardo Dicaprio and Cameron Diaz, the green scene has exploded in popularity and Coco Eco Magazine has found its niche in the world of eco-editorial.
Created by Anna Griffin (who also acts as Editor-in-Chief) in September 2008, the magazine strives to be a unique hybrid of environmental proponent and traditional ‘sexified’ newsstand beauty and fashion magazine. The online only publication is available in a fun-flip through design and applauds healthy living, organic products, recycling and fair trade. Yet, this glossy takes on a new slant with striving to be as appealing as Allure, as exciting as Elle and as vibrant as Vogue. The magazine has a unique way of stylizing eco-fashion and sending it into the mainstream, all the while promoting lifestyle messages about green living.
Fashion is a means of communicating exciting, energizing and enticing ideas, and Griffin has capitalized on her knowledge of the beauty and modeling worlds to create a green lifestyle message within a series of ultra-attractive and glamorous images. The pages pounce on people’s attention and draw more interest to the magazine and thus, the world of conservation. She understands the power of fashion and fully capitalizes on it.
Coco Eco’s issues are not light on content, for instance, the première issue was 71-pages and Griffin sees the importance in creating ad content conducive to the magazine’s message. There are ads for organic beauty brands, eco-clothing labels and lots of fashionable spreads celebrating sustainability and beauty all in one potent package. And if you’re especially observant you’ll notice slinky green dresses, swimsuit features in crystal clear waters and breathtaking beach back-drops, all serving as subtle reminders of the green movement and the ultimate goal, a harmonious and healthy planet.
By: Amy Spagnola